IAB Digital Media Buying and Planning Certification Practice Test 2026 – Complete Exam Prep

A potential consequence of poor ad placement is lower conversion rates. When ads are not placed in optimal locations, they may be overlooked by the target audience or may not be seen at all. This could lead to a significant decline in engagement, as users are less likely to interact with ads that do not catch their attention or that are in irrelevant contexts. Proper ad placement is crucial for driving traffic and conversions, as it ensures that the ads reach the right audience at the right time in a way that resonates with them. This means that instead of successfully prompting users to take action, poorly placed ads can lead to missed opportunities and a decreased return on investment.

In contrast, the other options pertain to positive outcomes or unrelated effects that do not directly relate to the consequences of poor ad placement. For instance, increased brand visibility, improved user experience, and enhanced trust from users are typically associated with effective and strategic ad placement rather than poor placements.